Market Insight

Apple becomes Wireless Power Consortium member

February 13, 2017

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Highlights

  • Apple Inc. became a member of the Wireless Power Consortium.

  • This is the first time Apple have confirmed involvement with any wireless power standard body and points strongly to the expectation that the next iPhone will include wireless charging technology. 

Analysis

The success of wireless charging adoption from Apple’s competitors (such as Samsung with wireless charging integrated in to its flagship handsets since 2015) is something that Apple can no longer ignore.  IHS Technology consumer survey data shows over 90% of consumers want wireless charging on their next device.

After several years of increasing rumour, Apple’s membership with the Wireless Power Consortium points strongly to the expectation that the next iPhone will include wireless charging technology.

The world market for wireless charging is expected to exceed 350 million enabled receiver units shipped in 2017. To date, this volume has largely been driven through the backing of wireless charging by Samsung.  However, many in the industry have been cautious to move forwards until they knew the direction for any wireless charging on iPhone devices.  Although shipments of wireless charging devices grew by 40% in 2016, the continued absence of the iPhone and the continued wait for the launch of magnetically resonant devices meant shipments were lower than expected for 2016 overall.

With just over 2 weeks to go now until Mobile World Congress, excitement continuing to mount in the industry and IHS Markit expects that at least one other major mobile phone handset OEM will also announce a new smartphone device with wireless charging technology integrated at the Barcelona show.

With these announcements, new partnerships and a reigniting of the industry interest in wireless power, the prospect of receiver shipments hitting 2billion units in 2025 are stronger than ever.

IHS Markit continues to cover the wireless power industry with the in-depth Wireless Power Market Tracker.  For more details on this product, please contact us.

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