Programmatic TV: an introduction

February 08, 2017  | Subscribers Only

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This presentation deciphers the four facets of programmatic TV advertising and provides real-world examples of programmatic TV applications in different countries. It is an introduction to the complex world of programmatic TV advertising and a useful guide for any broadcaster and cable group developing programmatic TV capabilities.

Number of Pages: 12

Number of Tables and Charts: 6

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Media & Advertising
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