Netflix Blazes Trail with ‘Global Local’ Production - February 2017

February 08, 2017  | Subscribers Only

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A year on from its worldwide launch, Netflix has stepped up original productions, including new unscripted shows and films productions outside the US in an increasing array of languages. The number of non-US originals increased from a single title in 2013 to eight in 2015 and 27 in 2016. In aggregate, Netflix has commissioned 80 productions of this kind (including upcoming projects). Spanish (15 titles) and Japanese (six) are the largest non-English language category, but Netflix has also been active in Anglophone territories, with 18 productions in Canada and 17 in the UK. In 2016, 27% of its original scripted productions were shot outaside the US.

However, Netflix  has created a new model of origination where even local productions are expected to boost its offering in other countries, an approach described by CEO Reed Hastings as ‘local production, global distribution’.

Highlights:

  • Netflix has dramatically increased production of original scripted programming outside the US in line with its rollout to more than 200 territories, with a total of 27 dramas and comedies produced outside the US last year out of a total of 104
  • In aggregate, Netflix has commissioned 82 productions of this kind (including upcoming projects). Spanish (15 titles) and Japanese (nine) are the largest non-English-language category
  • Local production, accompanied by pricing in local currency and deals with local suppliers, is a key to boosting take-up of the SVoD service in new territories. Netflix expects its originations to play worldwide
  • With this revolutionary approach—which it calls ‘local production, global distribution’—Netflix is breaking new ground in the international production business

List of Tables and Charts:

  • Number of Netflix foreign-language productions by language
  • Number of original productions by year (non English-language)
  • Number of non-US original productions by year (English-language)
  • Number of original productions by year (total, by language)

Number of Pages: 6

Number of Table and Charts: 4

Tim Westcott

Director – Research and Analysis, Programming, IHS Markit

Mr. Tim Westcott is a director of research and analysis for Programming at IHS Markit.

Matteo Marchello

Senior Research Analyst – Channels, Programming, IHS Markit

Mr. Matteo Marchello is a senior research analyst for Channels & Programming at IHS Markit.

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