Games Market Monitor: Pricing, Q3 2016

January 18, 2017  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games, IHS Markit
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Welcome to the latest edition of our Games Pricing report, our first since 2013, now intended to be a regular quartlerly presence on the Games Premium service. We take a look at how sales figures can produce difference price-point pressures, via Overwatch and Battleborn. We also investigate the impact that releasing a game for free via a console subscription service can have on its subsequent retail positioning.

Highlights:

  • Slow uptake puts excessive downward pressure on Battleborn pricing
  • Grand Theft Auto 5 in PS4 holds robust price point, two years after release
  • Quantum Break outsold by Uncharted 4, but its price remains stable

In this report:

  • Overwatch vs Battleborn
  • Uncharted 4 vs Quantum Break
  • Grand Theft Auto - The king of price robustness
  • Lords Of The Fallen - What price impact, as a PS Plus giveaway?
  • Notes and methodology

List of tables and charts:

  • Overwatch vs Battleborn: Lifetime active installs, PS4
  • Overwatch vs Battleborn: USA, physical pricing
  • Overwatch vs Battleborn: UK, physical pricing
  • Overwatch vs Battleborn: France, physical pricing
  • Overwatch vs Battleborn: Germany, physical pricing
  • Overwatch vs Battleborn: Spain, physical pricing
  • Overwatch vs Battleborn: Italy, physical pricing
  • Uncharted 4 vs Quantum Break: Lifetime activated installs
  • Uncharted 4 vs Quantum Break: Physical retail, UK vs USA
  • Uncharted 4 vs Quantum Break: Digital retail, UK vs USA
  • Grand Theft Auto 5: GTA Online update history
  • Grand Theft Auto 5: Physical retail, UK vs USA
  • Grand Theft Auto 5: Digital retail, UK vs USA
  • Lords Of The Fallen: Lifetime active installs, PS4
  • Lords Of The Fallen: Physical retail, UK vs USA
  • Lords Of The Fallen: Digital retail, UK vs USA

Number of pages: 9

Number of tables and charts: 16

Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Research by Market
Media & Advertising
Category
Games
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