Games Market Monitor: Pricing, Q3 2016

January 18, 2017  | Subscribers Only

Steve Bailey Steve Bailey Senior Analyst, Games
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Welcome to the latest edition of our Games Pricing report, our first since 2013, now intended to be a regular quartlerly presence on the Games Premium service. We take a look at how sales figures can produce difference price-point pressures, via Overwatch and Battleborn. We also investigate the impact that releasing a game for free via a console subscription service can have on its subsequent retail positioning.

Highlights:

  • Slow uptake puts excessive downward pressure on Battleborn pricing
  • Grand Theft Auto 5 in PS4 holds robust price point, two years after release
  • Quantum Break outsold by Uncharted 4, but its price remains stable

In this report:

  • Overwatch vs Battleborn
  • Uncharted 4 vs Quantum Break
  • Grand Theft Auto - The king of price robustness
  • Lords Of The Fallen - What price impact, as a PS Plus giveaway?
  • Notes and methodology

List of tables and charts:

  • Overwatch vs Battleborn: Lifetime active installs, PS4
  • Overwatch vs Battleborn: USA, physical pricing
  • Overwatch vs Battleborn: UK, physical pricing
  • Overwatch vs Battleborn: France, physical pricing
  • Overwatch vs Battleborn: Germany, physical pricing
  • Overwatch vs Battleborn: Spain, physical pricing
  • Overwatch vs Battleborn: Italy, physical pricing
  • Uncharted 4 vs Quantum Break: Lifetime activated installs
  • Uncharted 4 vs Quantum Break: Physical retail, UK vs USA
  • Uncharted 4 vs Quantum Break: Digital retail, UK vs USA
  • Grand Theft Auto 5: GTA Online update history
  • Grand Theft Auto 5: Physical retail, UK vs USA
  • Grand Theft Auto 5: Digital retail, UK vs USA
  • Lords Of The Fallen: Lifetime active installs, PS4
  • Lords Of The Fallen: Physical retail, UK vs USA
  • Lords Of The Fallen: Digital retail, UK vs USA

Number of pages: 9

Number of tables and charts: 16

Steve Bailey

Senior Analyst, Games

Steve Bailey joined the IHS games department in 2008, specializing in the burgeoning online PC gaming market ever since. His work for games encompasses MMOGs, virtual worlds, online console, and casual, browser-based and social gaming, in the context of IHS reports, consultancy for major international clients and general Games Intelligence service work.

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Games
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