Market Insight

Mobile Location Intelligence Update: Uber looking for ways to improve ecosystem performance

December 01, 2016  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Sr Research Analyst, Smartphone

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In addition to changes to the interface Uber is changing how and when the company is accessing rider location data. For Uber, increasing the amount of location data is essential to drive the development of its mobility platform – without it, the company will not be able to deliver on the promises made with the app re-design and on its goals as a ubiquitous mobility provider.

Research by Market
Mobile & Telecom
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