Mobile Messaging Market Monitor Q3 2016: Companies focus on user engagement as market matures

January 17, 2017  | Subscribers Only

Jun Wen Woo Jun Wen Woo Senior Research Analyst – Online Video, IHS Markit
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The top mobile messaging apps tracked by IHS achieved a combined active user base of approximately 5 billion monthly active users in the third quarter of 2016. This is up 2% from the previous quarter and 21% year-over-year growth. However, the quarterly growth rate is slowing down. As the market matures, major messaging companies are now more focused on user engagement instead of user acquisition. Major apps like Facebook Messenger, WhatsApp and WeChat already have a significant number of active users. In order to stay competitive, messaging apps are developing new features alongside communications that match wider market trends. The recent trends include sending GIFs and developing bots. Almost all the messaging apps have enabled broader communications functions ranging from sending photos, videos, stickers to making voice as well as video calls.


  • Video calling is now a mainstream feature
  • Facebook Messenger offers instant game
  • Viber introduces Public Accounts for businesses and brands
  • Snapchat rebrands to Snap Inc as its business expands
  • Hike launces Stories and in-app camera live filter
  • Telegram continues to focus on bots
  • LINE spends on acquisition and investment

In this report:

  • 2016 Q3 Messaging App MAUs
  • 2016 Q3 Social & Communications app funding and M&A activity

List of Tables and Charts:

  • Selected messaging apps monthly active users (m)
  • Video calling feature launch by selected messaging app
  • Facebook Messenger and WhatsApp: monthly active users (m)
  • Viber: monthly active users (m)
  • Snapchat: distribution of daily active users by region in 2016
  • Snapchat: monthly active users (m)
  • Hike: number of registered users (m)
  • India: smartphones and mobile subscriptions per 100 population
  • Telegram: monthly active users (m)
  • LINE: monthly active users (m)
  • List of investments by LINE
  • Social and Communications funding deals and disclosed values ($m)
  • Social and Communications M&A deals
  • Select funding deals in Q3 2016
  • Select M&A deals in Q3 2016

Number of Pages: 12

Number of Tables and Charts: 15

Jun Wen Woo

Senior Research Analyst – Online Video, IHS Markit

Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.

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