Competition and new OTT VOD strategies in Mexico

December 23, 2016  | Subscribers Only

Laura Aguilera Laura Aguilera Senior Research Analyst, Service Providers & Platforms
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Mexico's paid-for digital video market, including subscription (SVoD), and transactional (TVoD) business models, are estimated to grow 39% in 2016, generating consumer level revenues of MX 3.5 billion pesos (US $218 million). Growth is driven by launches of international and new local digital video services and by positive developments in the underlying economy and infrastructure. Mexico is the most populous Spanish-speaking country in the world and the second largest media market in Latin America, behind Portuguese-speaking Brazil.

Highlights:

  • A total of 28 TV Everywhere or Authenticated services are available to Mexican pay TV subscribers. Interestingly, 86% of those services are from US programmers, whilst only four are owned by local telco providers. 
  • SVOD continues to be lead by Netflix although Claro Video and Blim are gaining share. Mostly because of free access or bundled promotional pricing from America Movil-owned telcos and Televisa-owned providers.
  • 2016 saw less service launches in online video, 14 compared to 17 in 2015. The majority of these launches are not necessarily from new entrants, rather established OTT providers extending online video offerings and adding business models or changing business models altogether.

In this report:

  • Mexico: Market overview
  • Macroeconomic trends
  • Paid-for online video trends
  • Transactional VoD
  • Subscription VoD
    •       Netflix
    •       Blim
    •       HBO GO
    •       Claro Video
  • Bundled SVoD services
  • Free-to-view & Subscription VoD
  • TV Everywhere
  • Niche

In this report:

  • Mexico: Real GDP and Consumer trends
  • Unemployment rate trends by country (%)
  • Mexico: OTT timeline (Regional & Local services)
  • Mexico: Consumer Spending, digital vs physical video
  • Mexico: Digital Video consumer revenue
  • Transactional VoD services
  • Mexico: SVoD subscribers, SVoD revenue
  • Subscription VoD services
  • Authenticated/ TV Everywhere Services

Number of pages: 9

Number of tables and charts: 9

Laura Aguilera

Senior Research Analyst, Service Providers & Platforms

Ms. Laura Aguilera, senior research analyst at IHS Markit, tracks the home entertainment market.

Geography
Mexico
Research by Market
Media & Advertising
Category
Video
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