These monthly summaries provide a quick update on China's white goods market, including domestic and export sales in terms of unit shipments. The key markets include room air-conditioners, refrigerators, washing machines, and microwave ovens. Given China's importance in the home appliance market from a production and shipments point of view, we felt the need to provide more frequent reporting to aid business and strategic planning.
These monthly inputs get further validated before being finalized for input into the China White Goods Market Tracker – quarterly deliverables, which provide more data and insights on the market including domestic and export sales, average selling prices (ASPs) and revenue forecasts. The full quarterly tracker also provides market share estimates of leading white goods manufacturers.
Principal Analyst, Smart Home and Security Technology
Blake Kozak is a principal analyst with the Security and Building Technologies group within IHS Markit.
Jessica joined IHS Markit in November 2016. Her responsibilities include the research and analysis for market trackers including LED and digital signage. She also assists in the IoT and smart cities case studies.
Technology Research Analyst
Mr. Tan performs research and analysis across various technology segments, including consumer devices, home appliances, manufacturing technology, and medical devices. He assists in the Financial Data Aggregation Project.