White Goods Market Tracker - China - Monthly

February 06, 2018  | Subscribers Only

Horse Liu Horse Liu Principal Analyst, Connected Home
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These monthly summaries provide a quick update on China's white goods market, including domestic and export sales in terms of unit shipments. The key markets include room air-conditioners, refrigerators, washing machines, and microwave ovens. Given China's importance in the home appliance market from a production and shipments point of view, we felt the need to provide more frequent reporting to aid business and strategic planning. 

These monthly inputs get further validated before being finalized for input into the China White Goods Market Tracker – quarterly deliverables, which provide more data and insights on the market including domestic and export sales, average selling prices (ASPs) and revenue forecasts. The full quarterly tracker also provides market share estimates of leading white goods manufacturers.

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Horse Liu

Principal Analyst, Connected Home

Horse Liu is responsible for connected home research out of China, specializing on set-top boxes and operator devices. A veteran of electronics sales and marketing, Horse has researched a...

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