Set-top Box Intelligence Market Monitor – STB Q3 2016

December 16, 2016  | Subscribers Only

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This set-top box market monitor report gives a high level overview of the global STB market with volume and value data, regional and platform level discussion, and vendor market share information.


Global STB shipments were 94.5M in Q3 2016, up 1.4% from 93.3M in Q2 2016. Volume growth was driven by continuing strong demand for IPTV boxes in China, OTT retail devices and pay satellite boxes in North America. Global STB revenues were $5.8B in Q3 2016, up 2.2% from $5.7B in Q2 2016, mostly in-line with shipments. 2016 will be a better year for STBs than 2015. Shipments will be up 7.8% year-on-year to 379M from 352M in 2015, with revenue up 9.9% from $21.3B to $23.4B over the period. This will be down to the volume growth stemming from UHD and next generation set-top boxes shipped to EMEA and North America in the second half of the year. 

In this report:

  • Global Set-Top Box market by region
  • Global Set-Top Box market by platform
  • Global Set-Top Box market by box type
  • Pay Satellite: STB shipments drop to 16.7M in Q3 2016 from 17.4M in Q2 2016
  • Cable: Cable shipments fell to 20.3M in Q3 2016 because of reduced demand as cable digitisation projects enter completion
  • IPTV: IPTV shipments increased to 17.5M in Q3 2016 with China IPTV driving demand
  • Pay DTT: Pay DTT declined to 0.9M in Q3 2016 as demand in EMEA begins to dry up
  • OTT Retail Devices: The annual refresh of OTT retail devices saw them grow to 16.8M in Q3 2016, from 14.8M in Q2 2016
  • Free TV: Free TV will peak in 2017 on the back of ASO completion to then fall towards 2020
  • Asia Pacific shipments decreased to 41.3M in Q3 2016 with China IPTV unable to offset declines elsewhere
  • EMEA STB revenues grew to $1.96B in Q3 2016, up from $1.80B in Q2 2016
  • North America grew 9.3% in Q3 2016, shipping over 21.3M units, up from 19.5M in Q2 2016
  • South & Central America STB shipments were flat at 6.6M in Q3 2016
  • Arris is the revenue market share leader on the back of a strong Q3 2016 performance in North America
  • Arris is the shipment market share leader in Q3 2016 on the back of cable shipments to North America and EMEA
  • Timeline of Key Set-Top Box Market Drivers

List of Tables and Charts:

  • Current total market forecast compared to previous forecast (2015 - 2020)
  • Global set-top box shipments and revenues (2014 - 2020)
  • Global set-top box shipments and revenues (Q4 2014- Q3 2017)
  • STB Revenue Growth Matrices (2016 - 2020)
  • Vendor Market Share by region, by platform (Q4 2015 - Q3 2016)
  • Key STB Vendor shipments and revenues (Q3 2016 - Q2 2016)
  • Timeline of key set-top box market drivers (2000-2020)

Number of Pages: 22

Number of Tables and Charts: 46

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