Games Market Monitor: Korean Publisher Performance, Q3 2016 and Q4 Outlook

December 07, 2016  | Subscribers Only

Chenyu Cui Chenyu Cui Senior Research Analyst – Games, IHS Markit
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As expected, NCSOFT saw its revenue decline in Q3, when flagship titles Lineage and Blade & Soul (B&S) performed poorly thanks to lessened in-game promotional activity driving sales. Additionally, the company is preparing to launch two mobile titles utilising the Lineage IP in Q4, meaning it has cut marketing spend on its legacy PC portfolio.

Highlights:

  • Nexon's MMOG titles outperforms their MOG offering
  • Blade&Soul's monetisation shift impacts subscription sector
  • Overwatch's slow update pipeline give Sudden Attack room to stabilise

In this report:

  • 2016 Q3 Korean publisher performance review and 2016 Q4 outlook

List of Tables and Charts:

  • 2016 Q3 Korean Games Publisher Total Revenue in $m
  • 2016 Q3 Korean Games Publisher PC Games Revenue in $m
  • 2016 Q3 Korean Games Publisher Korean PC Games Revenue in $m
  • 2016 Q3 Korean Games Publisher Mobile Games Revenue in $m
  • 2016 Q3 Korean Games Publisher Total Revenue in KRWm
  • 2016 Q3 Korean Games Publisher PC Games Revenue in KRWm
  • 2016 Q3 Korean Games Publisher Korean PC Games Revenue in KRWm
  • 2016 Q3 Korean Games Publisher Mobile Games Revenue in KRWm
  • 2016 Q3 PC games revenue share within publisher basket
  • 2016 Q3 Korea PC games revenue share within publisher basket
  • Publisher 16Q4 PC Games Revenue Forecast in $m
  • Publisher 16Q4 PC Games Revenue Forecast in KRWm
  • Publisher 16Q4 Korea PC Games Revenue Forecast in $m
  • Publisher 16Q4 Korea PC Games Revenue Forecast in KRWm
  • Publisher 16Q3 MMOG & MOG Revenue in $m
  • Publisher 16Q3 MMOG & MOG Revenue in KRWm
  • Publisher 16Q4 MMOG & MOG Forecast in $m
  • Publisher 16Q4 MMOG & MOG Forecast in KRWm
  • Publisher 16Q3 MMOG & MOG Revenue Share
  • Publisher 16Q4 MMOG & MOG Forecast Share
  • Publisher 16Q3 Revenue split by business model  in $m
  • Publisher 16Q4 Revenue split by business model  in KRWm
  • Publisher 16Q4 Forecast split by business model in $m
  • Publisher 16Q4 Forecast split by business model  in KRWm
  • Publisher 16Q3 Revenue Share Split by Business Model
  • Publisher 16Q4 Forecast Share Split by Business Model

Number of Pages: 15

Number of Tables and Charts: 26

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Geography
South Korea
Research by Market
Media & Advertising
Category
Games
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