Brazil becomes the sixth largest online video market globally

November 30, 2016  | Subscribers Only

Mathieu Yulzari Mathieu Yulzari Senior Analyst, Home Entertainment
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Brazil is the largest market in South America for digital video content. Consumers forecast to spend $527 million on transactional and subscription online video services in 2016 and increase of 25% over 2015.

Highlights:

  • Brazil is the largest online video market in South America valued at R$ 2502 million ($745 million) in 2015
  • Despite economic woes the Brazilian online video market is forecast to grow 25% in 2016
  • The market is the most competitive in the region with 12 online video providers active in the market; a mix of international, local and pay TV operators

In this report:

Brazil also has the largest number of broadband households in Latin America – by the end of 2015 there were over 21.4 million broadband households. 

List of tables and charts:

  • Brazil: Broadband households vs Broadband penetration
  • Brazil: Online video revenue
  • Subscribers SVOD in Brazil end of 2016
  • SVOD and TVOD prices
  • SVOD and TVOD prices table

Number of Pages: 6

Number of Tables and Charts:

Mathieu Yulzari

Senior Analyst, Home Entertainment

Mathieu Yulzari joined IHS Markit in June 2016 as a Senior Analyst for the Home Entertainment team.

Geography
Brazil
Research by Market
Media & Advertising
Category
Video
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