Set-top Box Intelligence Market Monitor – STB Q2 2016

November 15, 2016  | Subscribers Only

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This set-top box market monitor report gives a high level overview of the global STB market with volume and value data, regional and platform level discussion, and vendor market share information.

Highlights:

Global STB shipments were 93.0M in Q2 2016, up 3.6% from 89.8M in Q1 2016. Volume growth was driven by continuing strong demand for IPTV boxes in China and OTT retail devices. Global STB revenues were $5.5B in Q2 2016, up 5.0% from $5.3B in Q1 2016, mostly in-line with shipments. 2016 will be a better year for STBs than 2015. Shipments will be up 7.7% year-on-year to 378M from 351M in 2015, with revenue up 6.0% from $21.4B to $22.7B over the period. This will be down to the volume growth stemming from IP-centric boxes, which typically utilise cloud-processing for advanced services leading to a lower ASP.

In this report:

  • Global Set-Top Box market by region
  • Global Set-Top Box market by platform
  • Global Set-Top Box market by box type
  • Pay Satellite: North America and Asia Pacific drove pay satellite recovery in Q2 2016 to 16.8M, up from 15.1M in Q1 2016
  • Cable: Cable shipments fell to 20.8M in Q2 2016 because of reduced demand as cable digitisation projects enter completion
  • IPTV: IPTV shipments increased to 17.3M in Q2 2016 with China IPTV driving demand
  • Pay DTT: Pay DTT declined to 1.0M in Q2 2016 as demand in EMEA begins to dry up
  • OTT Retail Devices: The annual refresh of OTT retail devices saw them grow to 14.4M in Q2 2016, from 12.5M in Q1 2016 
  • Free TV: Free TV will peak in 2017 on the back of ASO completion to then fall towards 2020
  • Asia Pacific will continue to be defined by China IPTV in Q2 2016, shipments grew to 168.4M
  • EMEA STB revenues grew to $1.63B, up from $1.60B despite decline in shipments in Q2 2016
  • North America recovers in Q2 2016, shipping over 18.9M units, up from 17.8M in Q1 2016
  • South & Central America weathered the economic difficulties, shipments grew to 6.8M in Q2 2016, from 6.4M in Q1 2016
  • Arris is the revenue market share leader on the back of a strong Q2 2016 performance in North America
  • Technicolor is the shipment market share leader in Q2 2016 on the back of satellite shipments to Asia Pacific
  • Timeline of Key Set-Top Box Market Drivers

List of Tables and Charts:

  • Current total market forecast compared to previous forecast (2015 - 2020)
  • Global set-top box shipments and revenues (2014 - 2020)
  • Global set-top box shipments and revenues (Q3 2014- Q2 2017)
  • STB Revenue Growth Matrices (2016 - 2020)
  • Vendor Market Share by region, by platform (Q3 2015 - Q2 2016)
  • Key STB Vendor shipments and revenues (Q1 2016 - Q2 2016)
  • Timeline of key set-top box market drivers (2000-2020)

Number of Pages: 22

Number of Tables and Charts: 46

Daniel Simmons

Executive Director – Research and Analysis, Service Provider Technology

Mr. Daniel Simmons, executive director at IHS Markit, leads a global team responsible for research on broadband, mobile and video access networks.

Raphaela Lynn

Senior Research Analyst, Service Provider Technology

Ms. Raphaela Lynn, a senior analyst at IHS Markit, focuses on the set-top box and conditional access market.

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