How messaging apps take advantage of mobile payments

November 04, 2016  | Subscribers Only

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Enabling payments is crucial for Messaging app platform strategies. Adding mobile payment services is more than simply launching a new feature; payments can help messaing apps develop their platform strategies, drive user engagement and monetisation and tie together different products and services. Major messaging apps have launched mobile payments services in recent years, such as Facebook Messenger, Snapchat, WeChat and Line.This report focuses on the evolution, development strategyies and challenges of messaging app payments services.

Highlights:

  • Enabling payments is crucial for Messaging app platform strategies
  • The evolution of messaging payments services
  • Messaging payments strategy dilemma: Partnering with existing players or developing as a payments solution
  • Messaging app payments service profiles
  • Challenges and recommendations

In this report:

  • Top messaging apps achieved over 4.5 billion combined users in Q2 2016
  • The evolution of messaging payments services
  • Messaging payments strategy dilemma: Partnering with existing players or developing as a payments solution
  • Messaging app payments service profiles
  • Facebook Messenger aims for monetisation with business communications
  • Line aims for a comprehensive payment service to diversify its business as user growth slows
  • WeChat’s payments integration leads new to mobile commerce ecosystem in China
  • Kakao Pay reached 10 million users in South Korea, but faces domestic competition and international challenges
  • Viber partners with Western Union to offer international money transfer
  • BlackBerry focuses its money business in emerging markets
  • VNG rebranded its payment service to align with mobile-focused strategy and messaging platform Zalo
  • Snapchat partners with Square Cash to offer P2P payments
  • Challenges and recommendations 

List of tables and charts:

  • Top messaging apps MAU (m)
  • Summary table of messaging payments services
  • Facebook quarterly revenue ($m)
  • Facebook Messenger: monthly active users (m)
  • LINE: monthly active users (m) & revenue (LOCm)
  • WeChat: monthly active users (m)
  • Kakao: monthly active users (m) & commerce revenue ($m)
  • Viber: monthly active users (m)
  • BBM: monthly active users (m)
  • Zalo: monthly active users (m)
  • Facebook Messenger and Snapchat: monthly active users (m)

Number of pages: 22

Number of tables and charts: 11

Jun Wen Woo

Senior Research Analyst – Online Video, IHS Markit

Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.

Ruomeng Wang

Research & Analysis Manager, Security - Fintech & Blockchain

Ms. Ruomeng Wang, senior analyst at IHS Markit, focuses on fintech and blockchain research.

Research by Market
Mobile & Telecom
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