Market Insight

Mobile Location Intelligence Update: With app re-design, Uber takes next step on path to dominate mobility

November 03, 2016  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Senior Analyst, Smartphones, IHS Markit

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Uber has redesigned its mobile application for users. The redesign aims to simplify the user experience while at the same time creating a platform which will be able to support Uber’s vision of mobility going forward. The updated application shows how Uber wants to be the hub of mobility for users on the handset – and with it, how the company will be a disruptive force for mobile navigation providers, automotive OEMs and content providers.

Research by Market
Mobile & Telecom
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