The practice and promise of programmatic

October 12, 2016  | Subscribers Only

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This slidedeck was presented by Eleni Marouli at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the promise of programmatic and the subsequent programmatic reality in display and video.The presentation then goes on to explore some key thremes in the programmatic TV space

Number of pages: 17

Number of tables and charts: 15

Geography
Europe USA
Research by Market
Media & Advertising
Category
Advertising
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