Internationale Funkaustellung (IFA) 2016 was an opportunity for handset makers to launch devices in the mid-range of the pricing spectrum. Samsung chose to introduce its latest flagship early and Apple followed the week after. Companies like ZTE and Alcatel, among others, introduced devices which will address the market segment IHS Markit sees as growth drivers in the smartphone market going forward: mid and low range devices.
In the wearable space, more evolution than revolution was the name of the game for device announcements. The industry continues to struggle to find the right approach to the form factor.
Sr Research Analyst, Smartphone
Gerrit Schneemann has been following the location based services and applications market for the last six years. As part of the Portables & LBS service, he has followed the rise and decline of the portable navigation device (PND) market and is now focusing on how location has become an integral part of the mobile value chain.