Market Insight

RESEARCH NOTE - Escalating Threats, Data Theft and Leakage Fueling Enterprise Security Spending

October 03, 2016

Jeff Wilson Jeff Wilson Research Director and Advisor, Cybersecurity Technology

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Following is information and insight from IHS Markit about our 2016 Next Generation Threat Prevention Strategies and Vendor Leadership North American Enterprise Survey

Bottom Line

  • 64 percent of organizations participating in IHS Markit’s enterprise security survey plan to increase spending on web security, acknowledging that the majority of threats enter their networks via unsafe web browsing
  • Respondents’ top drivers for deploying new security solutions are protecting against data theft, data leakage and advanced threats
  • When asked to name the top vendors for a variety of important security buying metrics, respondents rated Cisco tops in 9 of 10 criteria; IBM and Microsoft weren’t far behind, however

Our Analysis

Companies of all sizes and types are bombarded with security attacks that compromise identity and private data, affecting user and network performance. The last six years have produced an incredible volume of significant, damaging and newsworthy threat events that have everyone looking for breakthroughs in security performance: from 2014 to 2015, nearly 2 billion personally identifiable records were stolen.

In the midst of the current heightened threat environment, many businesses are transforming their IT infrastructures, moving data and applications to the cloud and likely opening up new security holes.

However, the real issue in the security market is vendor differentiation. Finding a way to stand out from the crowd and getting buyers to pay attention is a challenge even for vendors that are household names. Companies that don’t offer a mix of products and hosted services or software as a service (SaaS) need to realize that customers expect to consume security in this way, especially as they move more of their infrastructure into the cloud and operate hybrid IT environments.

The number-one barrier affecting respondents’ deployment of new security solutions is cost. The cost of acquiring and maintaining a modern security infrastructure is becoming unmanageable for many organizations.

Threat Prevention Survey Synopsis

The 21-page IHS Markit threat prevention survey takes an in-depth look at how small, medium and large organizations use a wide range of technologies to protect themselves from electronic threats of all types, exploring trends, drivers, barriers and deployment plans.

For information about purchasing this report, contact the sales department at IHS Markit in the Americas at (844) 301-7334 or; in Europe, Middle East and Africa (EMEA) at +44 1344 328 300 or; or Asia-Pacific (APAC) at +604 291 3600 or

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