The power of mobile brands and advertising: Mobile Games H1 2016

September 29, 2016  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Chinese companies Tencent and Netease were once again driving growth in the overall mobile games business in H1 2016. The  total reported mobile games publisher revenues increased 31% year-on-year to reach a combined total of $8.6bn compared with $7.6bn for the same period in 2015.

In-app purchases account for the vast majority of mobile games revenues but IHS research and recent company activity has indicated that advertising is becoming increasingly important.

Highlights:

  • Mobile advertising grows in importantce
  • The power of brands on mobile
  • Tencent acquires Supercell
  • China drives growth
  • Japan's leaders struggle

In this report:

  • Reported mobile games revenues up 30%
  • China focus
  • Japan focus
  • South Korea focus
  • Western market focus
  • Advertising focus

Lists of tables and charts:

  • Reported mobile games company revenues
  • Mobile games revenue growth
  • Mobile games revenues by region
  • Quarterly mobile games publisher revenues
  • China: mobile games company revenues
  • Tencent: WeChat MAUs
  • South Korea: publisher revenues
  • Japan: publisher revenues
  • DeNA & Gree: mobile games revenues
  • Western markets: annual mobile games revenues
  • King: mobile games ARPU
  • King: mobile games MAUs

Number of pages: 12

Number of tables and charts: 13

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Research by Market
Mobile & Telecom
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