This presentation by Jack Kent - lead analyst for mobile media, apps and services - highlights current mobile app and ecosystem trends. It analyses how technology companies are using mobile apps, payments, games and messaging to acquire and monetise users. With a focus on European markets, it highlights the competition between device makers, over-the-top service provides, mobile operators and Asian and Western companies.
Number of pages: 24
Number of tables and charts: 20
Director, Media and Advertising
Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.