4D and immersive motion seating enters rapid growth phase

September 14, 2016  | Subscribers Only

Charlotte Jones Charlotte Jones Associate Director – Research and Analysis, Cinema, IHS Markit
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The combined market for 4D and immersive motion seating has approximately doubled between 2013 and 2015 with a further rise of 24.5% in H1 2016 alone. The surge ties into a growing push by key circuits to strategically invest in a range of premium cinema offerings to retain audiences particularly at higher price points in return for upgraded features such as PLF, reclining seats and in-dining.

Highlights:

  • The combined 4D and motion seating screen footprint rose 55% in 2015
  • North America has the largest share of accounting for 31.1%
  • The market has approximately doubled between 2013 and 2015
  • Growth has continued to accelerate with a further 24.5% rise in H1 2016.
  • Asia Pacific accounts for 59.9% of total 4D-only cinema locations
  • China is the leading territory for 4D-only screens
  • Wanda set to overtake CGV to become largest exhibitor  for 4D in 2016 

List of tables and charts:

  •  
  • Total market for 4D and motion seating 2012 to H1 2016
  • Regional split of 4D and motion seating by type H1 2016
  • Territories ranked by 4D only screens H1 2016
  • Exhibitors ranked by 4D only screens H1 2016
  • Combined 4D and motion seating share by provider H1 2016
  • Number of 4D screens by region by provider H1 2016                      
  • Regional distribution of 4D installs by provider H1 2016          
  • Market share of 4D screens by region by provider H1 2016

Number of pages: 10

Number of tables and charts: 8

Charlotte Jones

Associate Director – Research and Analysis, Cinema, IHS Markit

Ms. Charlotte Jones is the associate director of Research and Analysis for Cinema at IHS Markit.

Research by Market
Media & Advertising
Category
Cinema
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