Beyond video apps and services, many of the first wave of TV apps have been built out of existing smartphone apps. The TV apps environment presents developers with a number of new challenges.

Highlights:

  • Video is the future of connected TV apps
  • TV apps overview
  • TV apps content focus
  • Google TV app ecosystem
  • Amazon TV app ecosystem
  • Apple TV app ecosystem
  • Samsung TV app ecosystem
  • LG TV app ecosystem

In this report:

  • Frequency of Smart TV ap usage by type
  • World mobile app store revenues by store
  • World mobile app revenues by region
  • Device landscape overview
  • Content focus: Games, Messaging, and Music
  • Share of top iOS apps that have Apple TV apps
  • Google, Amazon, Apple, Samsung, and LG TV app ecosystem overviews

List of tables and charts:

  • Frequency of Smart TV usage by type - December 2015
  • World: mobile app store revenues by store ($m)
  • World: mobile app revenues by region ($m)
  • Selected Messaging apps MAUs (Bn)
  • 2015: annual mobile app spend per capita ($)
  • World: connected TV devices by type (m)
  • Connected TV devices per household by country - 2015 (Top 20)
  • Connected TV devices per household by region - 2015
  • World: connected TV devices by region (m)
  • TV app platforms: available apps (June 2016)
  • World: connectetd devices by type - 2016 (m)
  • USA: sports league SVOD subscriptions (m)
  • World: SVOD revenues ($m)
  • Online video services overview - USA
  • Online video services overview - UK
  • North America: games spend by platform ($m)
  • TV console hardware annual sales volume, 15 year picture
  • Select messaging apps monthly active users (Bn)
  • USA: Online music revenues ($m)
  • Android TV vs. Chromecast: available apps (US - Q2 2016)
  • World: Android TV and Chromecast connected devices (m)
  • World: Android smartphone and tablet installed base (m)
  • Android TV apps by category (%)
  • Chromecast: available apps by category (%)
  • Android TV apps by business model
  • World: Amazon Fire TV and Fire TV Stick installed base (m)
  • Google vs. Amazon: available TV platform apps (US - Q2 2016)
  • Amazon Fire TV: available apps by price (%)
  • Amazon Fire TV: available apps by category (%)
  • World: Apple mobilel App Store revenues ($m)
  • World: Connected Apple devices by type (m)
  • USA: Share of top iOS apps that have Apple TV app (June 2016)
  • Top grossing Entertainment Apple TV apps
  • Top 5 free Entertainment Apple TV apps
  • Share of top 100 Grossing, Free, Paid apps that work with Apple TV - UK, Spain, Japan, Italy, France, Germany, China
  • World: Samsung TV shipments (m) and market share (%)
  • World: Samsung smartphone shipments (m) and market share (%)
  • TV app platforms: available apps (June 2016)
  • Samsung: available Smart TV apps by category (%)
  • World: LG TV shipments (m) and market share (%)
  • World: LG smartphone shipments (m) and market share (%)
  • TV app platforms: available apps (June 2016)
  • LG: available apps by price
  • LG: available Smart TV apps by category (%)

Number of pages: 37

Number of tables and charts: 51

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Abel Nevarez

Research Analyst II, Mobile & Telecoms, IHS Markit

Abel Nevarez, a research analyst at IHS Markit, covers mobile network infrastructure trends and activity.

Research by Market
Mobile & Telecom
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