In order to reflect the prevalence of high definition television sets among television households, and the increasing importance of ultra-high definition (UHD), IHS Markit Technology has introduced breakdowns of television households by screen resolution.
IHS Markit Technology strives to take account of all important market trends in order to continue improving its subscription services. As a result, all subscribers of TV Media Intelligence can now view households broken down by SD, HD and UHD for every territory covered. This allows for a full representation of the different levels of resolution available in each market. The data can be accessed under Geographies on the TV Media Intelligence home page.