Handsets & Smartphones Market Monitor – Q1 2016

August 12, 2016  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Sr Research Analyst, Smartphone
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  • Samsung handset shipments declined from 97m in Q4 2015 to 92m in Q1 2016. Samsung shipped 79m smartphones in the quarter.
  • Microsoft’s smartphone shipments continued to shrink, falling from 4.5m at the end of Q4 2015 to 2.3m in Q1 2016. The company is ridding itself of the remaining parts of its failed Nokia acquisition.
  • Apple’s shipments declined by 31.5% to 51.2m in the first quarter of 2016. This represents the largest decline in the last three years.

List of tables and charts:

  • Samsung quarterly handset shipments
  • Samsung market share
  • Samsung average selling price
  • Non-smartphone shipments
  • Microsoft quarterly handset shipments
  • Microsoft average selling prices
  • Apple quarterly handset shipments
  • Apple quarterly growth
  • Apple average selling price
  • Other developed market OEMs shipments
  • Android OEM average selling prices
  • Major Chinese OEM smartphone shipments
  • Chinese OEM average selling prices
  • Domestic focused Chinese OEM shipments
  • Share of branded Chinese smartphone shipments
  • Micromax shipments
  • Smartphone market concentration

Number of pages: 7

Number of tables and charts: 17

Gerrit Schneemann

Sr Research Analyst, Smartphone

Gerrit Schneemann has been following the location based services and applications market for the last six years. As part of the Portables & LBS service, he has followed the rise and decline of the portable navigation device (PND) market and is now focusing on how location has become an integral part of the mobile value chain.

Research by Market
Mobile & Telecom
Mobile Networks
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