Netflix Global content strategy

August 09, 2016  | Subscribers Only

Irina Kornilova Irina Kornilova Manager – Research & Analysis, Broadband Media, IHS Markit
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Netflix executed its global expansion plan in a single step in January 2016 by launching in 130 new territories simultaneously. The service is now available in almost every country worldwide, with exceptions including China, Syria and North Korea.

IHS Markit has previously assessed the impact of this move on subscribers and revenues: https://technology.ihs.com/582215/updated-forecasts-for-netflix-global-subscribers-and-revenues.

This report examines Netflix’s content consumption and content strategy. 

Number of pages: 3

Number of tables and charts: 2

Irina Kornilova

Manager – Research & Analysis, Broadband Media, IHS Markit

Ms. Irina Kornilova is a Research & Analysis Manager, Channels, Programing & Online Video at IHS Markit.

Organization
Netflix
Research by Market
Media & Advertising
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