The TV advertising markets of Latin America are plagued by economic and political uncertainty. After a dip in 2014, the LATAM TV ad markets bounced back and recorded a 3.9% growth in 2015. However this is largely due to high CPI inflation which disguises the true state of the market. Going forward in 2016, increasing media prices, sporting events and political elections will further propel TV advertising in Latin America. Although Brazil and Mexico continue to account for the lion's share of the region, Peru and Colombia emerge as the rising stars of the Latin American TV advertising market.
Number of pages: 27
Number of tables and charts: 37