Market Insight

Utilizing CPaaS for Embedded Communications

July 19, 2016  | Subscribers Only

Diane Myers Diane Myers Senior Research Director, VoIP, UC, and IMS

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Communications as defined by voice and messaging has traditionally been sold by and consumed from network operators. However, that has changed with the growth of over-the-top (OTT) providers and applications. We must no longer think of communications as just a service we subscribe to but also as a feature embedded inside applications. By embedding real-time communications in applications and websites, companies are able to connect with customers and partners at direct points of presence.

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Enterprise & IT Mobile & Telecom
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