GDP and advertising in the APAC region

June 08, 2016  | Subscribers Only

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The Asia-Pacific region (APAC) is emerging as an advertising behemoth. As Asian advertising markets mature, they are increasingly exposed to macro-economic trends. Continued advertising investment in APAC markets requires a rigorous analysis of local economies, and how they support, or stifle advertising growth. This report addresses these questions. Countries covered in this report include China, India, Indonesia, Japan, Malaysia, and Singapore.

Highlights:

Low commodity prices, a growth deceleration in China, and the slow recovery of the global economy has had a universal impact on APAC region. Asian advertising markets have been affected to varying degrees depending on internal factors. Positive spill-over effects from the economic transition to a service and knowledge-based economy (e.g. China and Singapore) and government programmes in individual countries (e.g. India and Indonesia) will boost the advancement of digital advertising.

In this report:

China, India, Indonesia, Japan, Malaysia, Singapore

List of tables and charts:

  • China nominal GDP growth
  • China ad growth
  • India nominal GDP growth
  • India ad growth
  • Indonesia nominal GDP growth
  • Indonesia ad growth
  • Japan nominal GDP growth
  • Japan ad growth
  • Malaysia nominal GDP growth
  • Malaysia ad growth
  • Singapore nominal GDP growth
  • Singapore ad growth

Number of pages: 7

Number of tables and charts: 12

Research by Market
Media & Advertising
Category
Advertising
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