Connected device market monitor: Q1 2016

June 07, 2016  | Subscribers Only

Merrick Kingston Merrick Kingston Associate Director, Research & Analysis, Digital Media & Video Technology
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The connected devices market monitor provides a holistic view of major trends across the connected device and OTT media-and-technology landscape. The market monitor places particular emphasis on the extent to which the landscape is increasingly mobile, the degree to which the market is fragmenting across different operating systems, and examines the technologies and vendor relationships that pay TV and OTT service providers cultivate 

Highlights:

  • The connected, audio-visual device base is inching toward 13bn
  • At 13 connected devices per household, the North American market is the world’s most saturated
  • Smartphones now outnumber tablets by 6 to 1
  • The PlayStation has unambiguously established itself as the leading, connected console platform
  • Apple TV still leads the DMA market, but is now being outsold by Chromecast
  • The wireless speaker market is growing tremendously quickly, driven by AirPlay connectivity
  • North American retains the largest addressable base of pay TV multiscreen subscribers
  • 2nd screen apps are now pervasive in pay TV
  • By addressable subscribers, Think Analytics leads the recommendation engine space
  • Addressable Netflix devices now account for 32% of the total, connected device installed base in the US

List of tables and charts:

  • Connected devices installed globally, portable vs. fixed and screened vs. non-screened, 2010-2020
  • Connected devices installed by region, 2010-2020
  • Connected devices installed per household and by region, 2010-2020
  • Top-10 global operating systems and manufacturer device platforms, 2010-2020
  • Fixed connected devices installed by type, 2010-2020
  • Portable connected devices installed by type, 2010-2020
  • Consoles installed by platform, 2010-2020
  • Smart TVs installed by brand, 2010-2020
  • OTT set-tops and DMAs installed by brand, 2010-2020
  • Connected audio devise installed by type and audio-streaming connectivity standard, 2010-2020
  • Pay TV multiscreen in three graphics – services launches, business models, and services by operator platform
  • Pay TV addressable subscribers by region, and service launches by operator ARPU
  • Latent opportunity in pay TV multiscreen – likely imminent service launches and forecasts, by region
  • Multiscreen CMS and recommendation engine 2015 market shares by addressable subscribers
  • Netflix vs. Amazon – technology choices and benchmarking
  • Netflix: addressable US devices by device platform, 2010-2020
  • Western Europe: devices installed by type, broadband households, and broadband penetration, 2010-2020
  • Western Europe: portable devices installed by OS, fixed devices installed by OS and brand, 2010-2020
  • Eastern Europe: devices installed by type, broadband households, and broadband penetration, 2010-2020
  • Eastern Europe: portable devices installed by OS, fixed devices installed by OS and brand, 2010-2020
  • North America: devices installed by type, broadband households, and broadband penetration, 2010-2020
  • North America: portable devices installed by OS, fixed devices installed by OS and brand, 2010-2020
  • Latin America: devices installed by type, broadband households, and broadband penetration, 2010-2020
  • Latin America: portable devices installed by OS, fixed devices installed by OS and brand, 2010-2020
  • Asia Pacific: devices installed by type, broadband households, and broadband penetration, 2010-2020
  • Asia Pacific: portable devices installed by OS, fixed devices installed by OS and brand, 2010-2020
  • Middle East and Africa: devices installed by type, broadband households, and broadband penetration, 2010-2020
  • Middle East and Africa: portable devices installed by OS, fixed devices installed by OS and brand, 2010-2020 

Number of pages: 31

Number of charts and tables: 77

Merrick Kingston

Associate Director, Research & Analysis, Digital Media & Video Technology

Mr. Merrick Kingston is an associate director at IHS Markit, and engages in a broad spectrum of digital media and video technology research.

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