Market Insight

HDR…Spreading Confusion?

April 19, 2016  | Subscribers Only

Paul Gray Paul Gray Research and Analysis Director, TV, Consumer Electronics and Devices

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HDR is one of the key new technologies in the TV category for 2016, with a large number of product announcements at CES. Now that models are launching from nearly every major brand, there is a lot of confusion about what HDR truly stands for. The gamut of solutions and marketing messages has the potential to cause confusion among consumers, which is never a good path to successful market introduction and profitable success.

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