Market Insight

Televisa’s Blim bets on original programming

April 14, 2016  | Subscribers Only

Laura Aguilera Laura Aguilera Senior Research Analyst, Service Providers & Platforms

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Mexican multimedia giant, Televisa, launched a SVOD (subscription video-on-demand) service - Blim, 22 February 2016 that competes directly with established streaming leaders in Latin America - Netflix and ClaroVideo. The new streaming service is available across Mexico and Latin America, with the exception of Portuguese-speaking Brazil.

Blim offers more than 13,000 hours of content showcasing telenovelas, classic Mexican films, blockbuster movies and a variety of kids’ content. Moreover, the streaming platform features a large volume of Televisa’s library programming including movies from its film division, Videocine, as well as titles acquired from regional and international distributors.

The first month of use is free, after which the monthly subscription fee is MXN 109 pesos (USD $6). Subscribers of Izzi Telecom and other cable companies that Televisa has consolidated under this brand (Cablemas, Cablecom and TVI) receive a discounted price of MXN 89 pesos (USD $5.50).

Blim is available on online on blim.com and a growing list of connected devices. At launch the list included iOS and Android mobile devices. Blim has announced that intends to enable access on devices such as the Xbox, Xbox One, PlayStation 3 and 4, Samsung Smart TVs, Apple TV and Roku in the coming weeks.

Geography
Latin America Mexico
Research by Market
Media & Advertising
Category
Digital Media Video
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