Market Insight

Decline for Austrian physical retail in 2015, but relative market stability

March 15, 2016  | Subscribers Only

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Total consumer spending on retail DVD and Blu-ray Disc (BD) in Austria declined 3.9%, from €135.7 million in 2014, down to €130.4 million in 2015. Driving this value decline was a decrease in DVD unit sales, which fell 4.3% to 7.6 million at year end 2015. Average price for a retail DVD decline by 0.6%, to €11.86.

Consumer spending on BD also declined, by 1.4% down to €40.8 million.  BD unit sales declined by 1.2%, from 2.8 million in 2014, down to 2.7 million.  As with DVD, the average price of a BD purchase was €14.95, a 0.3% drop from the 2014 average BD price of €14.99.

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