Market Insight

REPORT HIGHLIGHTS - The Policy Market Is Going Virtual, IHS Survey Finds

February 16, 2016

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IHS Inc. (NYSE: IHS) today released excerpts from its Policy Management Strategies and Vendor Leadership: Global Service Provider Survey, which provides insights into the investment drivers, strategies and integration efforts of operators deploying policy management solutions, as well as their thoughts on leading policy vendors.

“There’s been momentum around the virtualization of policy management, and our findings in this year’s policy survey confirm that trend, with 35 percent of respondents currently running their policy management software as a VNF (virtual network function), and over half indicating they would do so by the end of 2017,” said Shira Levine, research director for service enablement and subscriber intelligence at IHS.  

“Operators are pushing their suppliers to make policy software available to run on standard off-the-shelf servers and are increasingly looking to virtualization as a way to address some of the scalability and flexibility issues they’re facing as a result of rapid subscriber and network traffic growth,” Levine said.


  • Sharing the top spot for policy management business drivers are increasing revenue per user, ensuring the quality of service of premium services, delivering new service bundles and ensuring regulatory compliance
  • The leading use cases for policy management are device-based policy and usage-based services such as tiered pricing and shared data plans; VoLTE (voice over Long Term Evolution) and LTE roaming landed high on the list as well
  • The flexibility and ease of use of the rules engine were among the top criteria for a policy management solution, along with performance scalability
  • When asked to identify the top 3 policy management vendors, respondents most frequently named Huawei, followed by Ericsson and Alcatel-Lucent


For its 20-page policy management survey, IHS interviewed service providers in Europe, the Middle East and Africa, North America, Asia Pacific and Latin America that have deployed policy management solutions or plan to by the end of 2016. The study provides insights into policy management business drivers, use cases, procurement decisions, integration efforts, solution criteria and suppliers. Vendors mentioned include Alcatel-Lucent, Amdocs, Cisco, Ericsson, Huawei, Openet, Oracle, Redknee, others.


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Mobile & Telecom
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