The DNA of MCNs on YouTube: A Data-Driven Analysis

February 12, 2016  | Subscribers Only

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Multichannel networks (MCNs) have set a new imperative for the production, distribution and monetization of video content, with billion dollar investments from traditional media companies. We are launching a new big data initative that systematically tracks MCNs on YouTube (and soon other platforms) across 50k channels and 57m videos. This presentation showcases some of our first results.

Number of pages: 10

Geography
Europe Germany
Organization
YouTube
Research by Market
Media & Advertising
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