Market Insight

REPORT HIGHLIGHTS - Cloud Videoconferencing Services Up 25 Percent in 2015

December 21, 2015

Matthias Machowinski Matthias Machowinski Directing Analyst, Enterprise Networks and Video

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Spurred by continuing adoption of video communication technologies and a shift from in-house infrastructure deployments to a cloud-delivery model, worldwide cloud video conferencing service revenue is on track to accelerate in 2015, with revenue increasing 25 percent over the prior year, reaching $281 million.

Growth in services is keeping the equipment market flat as buyers look to outsource infrastructure to take advantage of the greater flexibility, agility and potential cost savings of cloud deployments. Almost all revenue growth in video conferencing will come from cloud services.


  • Leading the way in cloud video service adoption is North America, traditionally the biggest market for video conferencing and where many cloud video service providers are based
  • Going forward, IHS expects higher growth in EMEA and Asia Pacific as service providers look to expand beyond North America
  • The videoconferencing services market is enabled by a diverse set of players:
  • Technology vendors (e.g., Avaya, Cisco, Polycom, Vidyo) who make the technologies that enable service providers to offer video services
  • Technology service providers (Blue Jeans, Fuze, Zoom) who internally develop and sell their own offerings
  • Service providers (e.g., AT&T, BT, Intercall) who source from third parties to develop their offerings
  • Some technology vendors are also looking to become service providers, and some service providers source from technology service providers, creating odd competitive dynamics


The annual IHS Infonetics Cloud-based Video Conferencing Services report tracks cloud video conferencing services revenue. It provides regional market size, forecasts through 2019, analysis and trends. This report is part of the IHS Enterprise Voice, Video and Unified Communication Intelligence Service. 


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