Netflix on pay TV: A marriage of convenience

February 08, 2016  | Subscribers Only

Need more Information?

Integrating Netflix into traditional pay TV has had a net positive impact on operator KPIs, according to a survey of service providers conducted by IHS. The SVoD offering has generally been found to benefit operators’ business, while co-existing well with more-traditional parts of the bundle.


  • Comprehensive overview of the addressible Netflix pay TV universe, including 25 active operator partnerships
  • Assessment of the case for and against integrating Netflix into pay TV set-top boxes, drawing on executive interviews with players from across the value chain, including operators and their technology partners
  • Analysis of the operator-Netflix partnership model in the context of established content deals
  • KPIs for Netflix and its operator partners, as well as IHS market data and forecasts

In this report:

This report examines the impact the integration of Netflix into pay TV set-top boxes is having on operators' businesses, analysing the operational and financial implications and considering how these dynamics are likely to evolve.

List of tables and charts:

  • Global: Operator-Netflix partnerships
  • Selected operator SVoD services for traditional pay TV customers
  • Quarterly ARPU of selected operators that have partnerships with Netflix ($)
  • Netflix on pay TV, packaging by operator
  • Netflix subscriber forecasts in international markets in which it has operator partnerships, 2010-2019 (m)
  • Global: TV subscriber bases of selected operators that have parternships with Netflix (000s)
  • Selected markets, average transactional video-on-demand spend per pay TV household by country, 2010-2015 ($)
  • HBO international subscribers by region, 2010-2019 (m)
  • US: Selected premium movie/entertainment channels' net subscriber additions, 2009-2016 (000s)
  • US: Selected premium movie/entertainment channels' revenue, 2014-2018 ($bn)
  • UK: Sky Movies Premiere subscribers and revenue, 2010-2018
  • Global: Selected operator pay TV lite services
  • Operator-Netflix partnerships SWOT analysis
  • Global: Netflix 4K UHD release slate
  • Selected markets: Pay TV ARPU, 2010-2019 ($)

Number of pages: 16

Number of tables and charts: 15

Research by Market
Media & Advertising
Share facebook Twitter Google Plus Linked In Add This Contact Us