Market Insight

Sky's spending on entertainment programming could double, says its content chief

February 05, 2016  | Subscribers Only

Tim Westcott Tim Westcott Director – Research and Analysis, Programming, IHS Markit

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The executive responsible for Sky's non-sports content in the UK and Germany has said that the pay TV platform's investment on non-sports programming could double over the next four to five years. Gary Davey, MD of content at Sky, said the company is 'thinking very carefully about driving engagement' and that as it ramps up investment in original content, entertainment could become just as important as football in maintaining its subscriber base.

Speaking at a Royal Television Society event in London last night, Davey was also asked about Sky's UHD plans. Without revealing the date, he said that the pay TV platform's UHD launch offering in the UK would include 'high end docs, live sport, and premium movies'.

Davey added that Sky's content spend in its five operating territories would be £5 billion ($7.25 billion) this year. In its latest results presentation, Sky reported programming investment of £2.4 million in the second half of 2015, implying a total investment of £4.1 billion in calendar 2015.

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