Market Insight

CES 2016: OLED at a tipping point for consumer electronics devices

January 19, 2016

David Hsieh David Hsieh Senior Director, Displays

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We see OLED (Organic Light Emitting Display) at a tipping point for consumer electronics devices display. LG showed a series of new OLED TVs with 4K HDR and high color gamut, as well as being ultra-slim (2.9mm thick.) TV makers like Konka, Changhong, and Skyworth all showed 4K OLED TVs as their flagship. Samsung continues its success in OLED for smartphones including the flexible form factor. OLED is everywhere in smart watches and wearable products. Furthermore, riding on the attractive features of being slim, accurate color presentation and being lightweight, OLED has been adopted in the tablets and notebooks from Samsung, Lenovo, and HP. As OLED shows more potential to be a critical display technology and provides differentiation, in some cases, and more advantageous features over LCD, we forecast OLED will become a $38 Billion industry in 2022, rising from $9 Billion in 2014 with amazing growth.

The exciting demonstrations from CES 2016 are the design-free and flexible features of OLED, which gives OLED great potential in creating different and innovative applications, rather than just competing with LCD. The exciting innovations in displays at CES 2016 are: 18” Rollable OLED, dual-view curved tiling OLED (8 pcs of 65” UHD OLED tiling on both side), 12.3” FHD curved OLED for automotive full cluster display, OLED to replace the rear mirror of the car, transparent OLED display for commercial usage and digital signage.

Read more about this topic in the IHS Special Report: Displays at CES 2016

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