Market Insight

CES 2016: The steady trend to larger displays in cars

January 19, 2016


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Automotive turned out to be one of the most popular areas of focus at CES 2016. Many automotive brands and tier ones attended this show and demonstrated their latest products. Among all these products, smart connection and live road detection were the two most popular highlights. The smart connection can provide drivers convenient connections with not only smartphones, but also other scenarios like home application connections and traffic information connections. The live road detective can warn drivers about pedestrians and obstacles ahead resulting in improved safety.

These two new focus areas are not exactly related to display technology itself. But they are really helpful in demonstrating potential improvements in display demand and may even change display designs in the future. The connection through different platforms will require better displays, including larger sizes, higher resolutions and better color gamut. All the cluster displays in these demonstrations are larger sizes and higher resolutions, which is much higher requirement than current TN mode displays with limited sizes. CID will become a standard feature in cars the near future. The larger size also shows promise from these demonstrations.

Research by Market
Automotive Technology Displays
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