Latin America pay TV Q2 2015: Satellite growth continues

January 07, 2016  | Subscribers Only

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Unlike more developed media markets, Latin America (Mexico, Chile, Argentina, Brazil, Colombia, Venezuela, and Peru) offers significant room for video subscriber growth: pay TV penetration across these six countries reached 45% in Q2 2015. The geography, and the relatively undeveloped infrastructure of many Latin American countries, has given satellite a distinct advantage. Vast rural areas remain a challenge for operators. However, bundling double plays of satellite video with cellular may prove to be a successful strategy.

In this report:

  • Key developments Q2 2015 – Operators
  • Key developments Q2 2015– Programmers
  • Low penetration equals significant opportunity
  • Latin America – Market overview
  • Pay TV maintains positive momentum in Q2 2015
  • LatAm pay TV channels: Televisa tops major US networks
  • More money for entertainment means pay TV opportunity
  • Satellite adds the majority of subscribers in Q2 2015
  • Mexico – Pay TV packages and focus
  • Mexico – Market overview
  • Q2 2015 total video subscriber growth continues
  • Mexican advertising revenue set to grow
  • Extreme inflation masks spending power for consumers
  • In Argentina, cable continues to lose share to satellite
  • Argentina– Pay TV packages and focus
  • Argentina – Market overview
  • Pay TV marches toward maturity
  • Top US channels typically found in same bundle
  • Entertainment spending opportunities grows in Chile
  • Plenty of room for pay TV growth
  • Chile – Pay TV packages and focus
  • Chile – Market overview
  • Pay TV continues to add new households
  • Broadcast networks reign supreme in Chile
  • A bumpy road for households ahead
  • The nascent pay TV business has significant room to grow
  • Brazil – Pay TV packages and focus
  • Brazil – Market overview
  • Satellite losses drag down pay TV in Q2 2015
  • Local channels have a large reach in Brazil
  • Satellite TV continues ascent in Peru’s pay TV market
  • Peru – Pay TV packages and focus
  • Peru – Market overview
  • Movistar leads satellite growth in Peru’s pay TV market
  • Claro leads with most HD channels in Q2 2015
  • Satellite reach expanding, while cable flat lines
  • Colombia – Pay TV packages and focus
  • Colombia – Market overview
  • Diversification of TV market hampers pay TV growth
  • Claro continues to expand TV package promotions
  • Satellite continues to dominate pay TV market
  • Venezuela – Pay TV packages and focus
  • Venezuela – Market overview
  • Cantv drives satellite growth in Q2 2015
  • US holds most popular TV channels in Venezuela

Tables and charts:

  • Latam - Pay TV basic video subscribers and penetration
  • LatAm: TV household composition – Q2 2015
  • LatAm: Pay TV homes and penetration
  • LatAm: Pay TV quarterly net basic video subscriber additions
  • LatAm - Quarterly video subscriber adds by pipeline
  • LatAm: pay TV growth
  • LatAm: Growth in non-pay TV households (000s)
  • LatAm: Top 15 channels by subscribers (ranked by 2015)
  • LatAm: Multichannel advertising revenue
  • Mexico: Entertainment and recreation spending per household per year
  • Mexico - Pay TV Video ARPU % of Entertainment and recreation spending
  • Mexico - Pay TV basic video subscribers and penetration
  • Mexico: TV household composition – Q2 2015
  • Mexico – Pay TV packages and focus
  • Mexico: Pay TV homes and penetration
  • Mexico: Pay TV quarterly net basic video subscriber additions
  • Mexico - Quarterly video subscriber adds by pipeline
  • Mexico: Pay TV growth
  • Mexico: Non pay TV Households (000s)
  • Mexico: Top 15 channels by subscribers (ranked by 2015)
  • Mexico: Multichannel advertising revenue
  • Argentina: Entertainment and recreation spending per household per year
  • Argentina - Pay TV Video ARPU % of Entertainment and recreation spending
  • Argentina - Pay TV basic video subscribers and penetration
  • Argentina: TV household composition – Q2 2015
  • Argentina – Pay TV packages and focus
  • Argentina: Pay TV homes and penetration
  • Argentina: Pay TV quarterly net basic video subscriber additions
  • Argentina - Quarterly video subscriber adds by pipeline
  • Argentina: Pay TV growth
  • Argentina: Non pay TV Households (000s)
  • Argentina: Top 15 channels by subscribers (ranked by 2015)
  • Argentina: Multichannel advertising revenue
  • Chile: Entertainment and recreation spending per household per year
  • Chile - Pay TV Video ARPU % of Entertainment and recreation spending
  • Chile - Pay TV basic video subscribers and penetration
  • Chile: TV household composition – Q2 2015
  • Chile – Pay TV packages and focus
  • Chile: Pay TV homes and penetration
  • Chile: Pay TV quarterly net basic video subscriber additions
  • Chile - Quarterly video subscriber adds by pipeline
  • Chile: Pay TV growth
  • Chile: Non pay TV Households (000s)
  • Chile: Top 15 channels by subscribers (ranked by 2015)
  • Chile: Multichannel advertising revenue
  • Brazil: Entertainment and recreation spending per household per year
  • Brazil - Pay TV basic video subscribers and penetration
  • Brazil: TV household composition – Q2 2015
  • Brazil – Pay TV packages and focus
  • Brazil: Pay TV homes and penetration
  • Brazil: Pay TV quarterly net basic video subscriber additions
  • Brazil - Quarterly video subscriber adds by pipeline
  • Brazil: Pay TV growth
  • Brazil: Non pay TV Households (000s)
  • Brazil: Top 15 channels by subscribers (ranked by 2015)
  • Brazil: Multichannel advertising revenue
  • Peru - Pay TV basic video subscribers and penetration
  • Peru: TV household composition – Q2 2015
  • Peru – Pay TV packages and focus
  • Peru: Pay TV homes and penetration
  • Peru: Pay TV quarterly net basic video subscriber additions
  • Peru - Quarterly video subscriber adds by pipeline
  • Peru: Pay TV growth
  • Peru: Non pay TV Households (000s)
  • Peru: Top 15 channels by subscribers (ranked by 2015)
  • Peru: Multichannel advertising revenue
  • Colombia - Pay TV basic video subscribers and penetration
  • Colombia: TV household composition – Q2 2015
  • Colombia – Pay TV packages and focus
  • Colombia: Pay TV homes and penetration
  • Colombia: Pay TV quarterly net basic video subscriber additions
  • Colombia - Quarterly video subscriber adds by pipeline
  • Colombia: Pay TV growth
  • Colombia: Non pay TV Households (000s)
  • Colombia: Top 15 channels by subscribers (ranked by 2015)
  • Colombia: Multichannel advertising revenue
  • Venezuela - Pay TV basic video subscribers and penetration
  • Venezuela: TV household composition – Q2 2015
  • Venezuela – Pay TV packages and focus
  • Venezuela: Pay TV homes and penetration
  • Venezuela: Pay TV quarterly net basic video subscriber additions
  • Venezuela - Quarterly video subscriber adds by pipeline
  • Venezuela: Pay TV growth
  • Venezuela: Non pay TV Households (000s)
  • Venezuela: Top 15 channels by subscribers (ranked by 2015)
  • Venezuela: Multichannel advertising revenue

Number of pages: 58

Number of tables and charts: 86

Erik Brannon

Associate Director – Research and Analysis, Service Providers & Platforms

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

Harold Vargas

Senior Analyst, Television Media

Harold Vargas is a member of the US media team that is responsible for coverage of U.S. pay-TV operators and television content owning media conglomerates.

Rob Moyser

Analyst, Television Media, Service Providers & Platforms

Mr. Moyser is an analyst with Service Providers & Platforms team at IHS Markit.

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