Mobile Games Q3 2015: Mobile games video streaming apps attract interest

December 18, 2015  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Japan’s Mixi remained the fastest growing mobile games publisher in Q3 2015, reporting revenues of $416m – up 116% on 2014. There were few changes at the top of the US charts as three titles dominated throughout the year. Apps the enable users to stream and watch mobile games videos have been attracting developer and investor interest throughout 2015, but there are significant challenges they must overcome. 

Highlights:

  • Mixi has fastest year-on-year growth, but suffers quarterly decline
  • Growth slows as top publishers report $3.7bn total revenues
  • Top titles have long term success
  • Video streaming apps attract interest 

In this report:

  • Mixi shows fastest year-on-year growth
  • Top companies report a combined $3.7bn
  • A few games maintain hold on the top charts
  • Mixi’s Monster Strike success follows a similar pattern
  • A few games maintain hold on the top charts
  • Video streaming apps attract interest
  • Kakao must grow its international base to succeed
  • CJ invests in US-based SGN to develop its international strategy
  • WeChat passes 600m MAUs
  • Domestic performance boosts DeNA
  • Line’s games revenues fall year-on-year as other services grow
  • King declines, Zynga challenges EA Mobile   

List of tables and charts:

  • Selected games publisher revenues: Q3 2014 and Q3 2015 ($m)
  • Q3 2015: growth in mobile games related revenues (%)
  • Selected mobile games related revenues ($m)
  • Selected mobile games publishers: year-on-year revenue growth (%)
  • 2015: top ranked US iOS games by month
  • Company mobile games revenues following hit title launch ($m)
  • King: Candy Crush vs. "Other" bookings ($m)
  • King: Company revenues ($m) and Candy Crush share of bookings (%)
  • Kakao revenues by category ($m)
  • Kakao: domestic and international monthly active users (m)
  • Selected S.Korean publishers' revenues ($m)
  • Com2uS: revenues by region ($m)
  • Tencent mobile games revenues ($m) and share of total (%)
  • Tencent: WeChat and Mobile QQ monthly active users (m)
  • DeNA and GREE: mobile games related revenues ($m)
  • GREE: international coin consumption ($m)
  • DeNA: Native app coin consumption by region ($m)
  • Selected Western publishers' revenues ($m)

Number of Pages: 15

Number of tables and charts: 18

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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