Games Market Monitor: Korean Publisher Performance, Q3 2015 and Q4 Outlook

December 11, 2015  | Subscribers Only

Chenyu Cui Chenyu Cui Senior Research Analyst – Games, IHS Markit
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As expected, the national ChuSeok Holiday at the end of September resulted in a delay to content updates and related in-game promotional campaigns, meaning we saw no boost in player traffic or spending in Q3.

Most major Korean publishers continued suffering revenue stagnation or decline in the domestic market, although their overseas business made up for some losses thanks to positive seasonality and new game launches.

Number of Pages: 15

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Geography
South Korea
Research by Market
Media & Advertising
Category
Games
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