Games Market Monitor: Publisher Results and Competitor Comparison, CQ2 2015

Games Market Monitor: Publisher Results and Competitor Comparison, CQ2 2015

December 04, 2015  | Subscribers Only

Need more Information?

Calendar Q3 2015 turned out to be a bit volatile for several of the publishers in our report. While large publishers Tencent, Activision Blizzard and NetEase all reported strong growth, Electronic Arts was down over the year ago period after taking a hit on currency exchange rates and not having a title comparable to The Sims 4 which launched in the third quarter last year.

The big news that hit during earnings season is the King Digital acquisition by ATVI. The company is utilizing the same strategy it did with Blizzard Entertainment and the online PC games market by acquiring its way into the mobile market.

Highlights

  • Activision Blizzard acquires King Digital Entertainment.
  • Tencent and NetEase see significant growth in mobile gaming revenue.
  • Most major Western publishers see the majority of revenue from digital channels.

In this report

  • Western publisher C3Q15 performance
  • Western publisher performance in the global context
  • Western publisher revenue by channel, C3Q15
  • Western publisher results by channel, C3Q15: Activision Blizzard     
  • Western publisher results by channel, C3Q15: Activision Blizzard     
  • Western publisher results by channel, C3Q15: Electronic Arts
  • Western publisher results by channel, C3Q15: Electronic Arts
  • Impact of digital distribution on pre-order strategies
  • Impact of digital distribution on pre-order strategies
  • Western publisher results by channel, C3Q15: Take Two Interactive
  • Western publisher results by channel, C3Q15: Ubisoft

Broader Competitive Comparison

  • Publisher revenue by channel, total and digital, C3Q15
  • Publisher revenue by channel, mobile and packaged, C3Q15
  • Publisher revenue by channel, C1Q13 – C3Q15
  • Publisher KPIs, C3Q15
  • KPI and partnership discussion             
  • Western publisher partnerships in Asia
  • Publisher digital channel matrix

List of tables

  • Total publisher revenue, C3Q14 vs C3Q15
  • Western publisher total revenue, C3Q14 vs C3Q15
  • Western publisher packaged revenue, C3Q14 vs C3Q15
  • Western publisher digital and online revenue, C3Q14 vs C3Q15
  • Western publisher mobile revenue, C3Q14 vs C3Q15
  • Activision Revenue by Channel, C1Q13 - C3Q15
  • Electronic Arts Revenue by Channel, C1Q13 - C3Q15
  • Pre-order incentivization strategies
  • Ubisoft Revenue by Channel, C1Q13 - C3Q15
  • Take Two Revenue by Channel, C1Q13 - C3Q15
  • Total publisher revenue, C3Q14 vs C3Q15
  • Total packaged revenue, C3Q14 vs C3Q15
  • Total digital revenue, C3Q14 vs C3Q15
  • Total mobile revenue, C3Q14 vs C3Q15
  • Total Publisher Revenue, C1Q13 - C3Q15
  • Publisher Packaged Revenue, C1Q13 - C3Q15
  • Publisher Digital Revenue, C1Q13 - C3Q15
  • Publisher Mobile Revenue, C1Q13 - C3Q15
  • Publisher total revenue vs. marketing spend, C3Q15
  • Publisher total revenue vs. R&D, C3Q15
  • Publisher total revenue vs. cost of goods sold (COGS), C3Q15
  • Publisher Net Margin, C3Q15
  • Publisher partnerships
  • Publisher digital distribution strategy

Number of pages: 20

Number of tables and charts: 24

Geography
Afghanistan Africa and Middle East Albania Algeria Americas Angola Anguilla Argentina Armenia Aruba Asia Asia Pacific Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benelux Benin Bermuda Bhutan Bolivia Bosnia-Herzegovina Botswana Brazil British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and Eastern Europe Chad Chile China Colombia Congo Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Dominica Dominican Republic DR Congo Eastern Europe Ecuador Egypt El Salvador EMEA Estonia Ethiopia Europe European Union Finland France Gabon Gambia Georgia Germany Ghana Global Greece Grenada Guadeloupe Guatemala Guinea Guinea-Bissau Haiti Honduras Hong Kong Hungary Iceland India Indonesia International Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kuwait Kyrgyzstan Laos Latin America Latvia Lebanon Liberia Libya Lithuania Luxembourg Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Martinique Mauritania Mauritius Mexico Moldova Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands New Zealand Nicaragua Niger Nigeria Nordic Region North America Norway Oman Pakistan PAL Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Rest of Africa and Middle East Rest of Asia Pacific Rest of Central and Eastern Europe Rest of South and Central America Romania Russia Rwanda Saudi Arabia Senegal Serbia Sierra Leone Singapore Slovakia Slovenia South Africa South and Central America South East Asia South Korea South Sudan Spain Sri Lanka Sudan Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tunisia Turkey Turkmenistan UAE Uganda UK Ukraine Uruguay USA Uzbekistan Venezuela Vietnam Western Europe Yemen Zambia Zimbabwe
Research by Market
Media & Advertising
Category
Games
Share facebook Twitter Google Plus Linked In Add This Contact Us