Mobile Messaging Market Monitor: Facebook and Tencent claim 2.9bn users

December 01, 2015  | Subscribers Only

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The leading mobile messaging apps tracked by IHS claimed a combined audience of 4bn active users in Q3 2015, up over 40% on the same period in 2014. Facebook (WhatsApp, Messenger) and Tencent (WeChat, QQ) remaing the dominant players in the global messaging app market.Tencet continued to invest in Western messaging apps in Q3, investing $50m in Canada's Kik. 


  • Q3 Messaging App MAUs
  • Q3 Social & Communications app funding and M&A activity
  • Yahoo and Samsung innovate
  • Facebook and Tencent dominate

In this report:

  • WhatsApp maintains Q3 lead, growth slows overall
  • Facebook launches 'M' assistant
  • Kik raises $50m from Tencent
  • Asian apps see revenue growth beyond advertising and games

List of tables and charts:

  • Kik: investments and key events
  • LINE: revenues by category ($m)
  • Kakao: revenues by category ($m)
  • WeChat MAUs (m)
  • China: smarthone and mobile penetration (%)
  • Hike: registered users (m)
  • India: 2G,3G,4G penetration (%)
  • Social and Communications funding
  • Social and Communications M&A activity
  • Selected funding and M&A deals
  • Facebook, Tencent, Other MAUs
  • Messaging app MAUs: Q3 2013 - Q3 2015

Number of pages: 15 

Number of charts and tables: 15

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Jun Wen Woo

Senior Research Analyst – Online Video, IHS Markit

Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.

Julian Watson

Senior Principal Analyst, IoT

Julian Watson is the senior principal analyst of Internet of Things (IoT) connectivity research at IHS Markit. He is responsible for analyzing IoT technologies, applications and business models.

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