Consumers & Advertising in the Data Deluge

July 24, 2015  | Subscribers Only

Daniel Knapp, PhD Daniel Knapp, PhD Senior Director, Media & Advertising
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IHS's Daniel Knapp was invited to speak at the International Chamber of Commerice (ICC) in Paris on an advertising industry hearing on 23 July. He discussed how changes in digital advertising affect consumer trust and privacy.

Daniel Knapp, PhD

Senior Director, Media & Advertising

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

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Media & Advertising
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