Market Insight

2015 Black Friday - Early Observations on TV Promotions

November 24, 2015  | Subscribers Only


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TV promotions are critical for many retailers on Black Friday due to the blockbuster nature of the price points and desire by many holiday shoppers to purchase.

We have taken a look at all the major promotions for TVs this year, and give you our take on what it means.

This year, Walmart seems less aggressive than previous years, with leading electronics retailer Best Buy prominently staking out TVs as a key category with a huge array of promtions. Vizio and Samsung also feature prominently in the key deals, but Chinese brands are also popping up.

4K and larger screen sizes are the buzzwords again this year, but even more so with very attractive price points below $1000, even $500 is some cases.

Download the attached presentation for the analysis and snapshot of the promotions, including comparison to previous years.

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