Aside from traditional Chinese shopping holidays, such as Chinese New Years and Golden Week, several new shopping holidays have appeared in China in recent years. Most of these are created by Chinese retailers as a way of encouraging more frequent promotions, particularly for online sales.
Singles' Day is one such shopping holiday, falling on 11/11, and created by e-commerce retailer Alibaba.
This year, sales grew 60% from from 2014, with newcomer TV brand LeTV holding top market share.
Please see the attached presentation for a more detailed view of the results.