Market Insight

Mobile Location Intelligence Update: Commuting next target of ride sharing apps

October 01, 2015  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Sr Research Analyst, Smartphone

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Ride hailing applications like Uber, Lyft, Didi and others have seen increasing attention from riders, regulators and investors. To continue to present a unique value proposition, ride sharing services are looking beyond professional drivers to commuters to further expand their reach into the daily driving habits of users – not only geographically but also what type of trip a user tries to complete.

Organization
Google Inc.
Research by Market
Mobile & Telecom
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