Market Insight

Mobile Location Intelligence Update: Apple iOS 9 – Siri Search screen has potential, but needs work

September 23, 2015  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Sr Research Analyst, Smartphone

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With iOS 9, Apple introduced an expanded search screen, to the left of the home screen on iPhone. With it, Apple is trying to push Siri capabilities to the front of the user experience and by doing so is mimicking the strategy utilized by Google to engage more users with Google Now.

Apple Inc.
Research by Market
Mobile & Telecom
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