Television Market Monitor – European pay TV Q2 2015 update

November 17, 2015  | Subscribers Only

Need more Information?

Total pay TV subscribers increased by just 0.4% in Europe in Q2 2015, representing the slowest rate of growth in the region as a whole since Q3 2010.

Pay TV declined in 11 markets in the quarter. In most of these cases, particularly the Nordic markets and the Netherlands, this was part of continuing trend of quarterly pay TV losses. In Romania however, the quarterly decline ended a period of consistent growth. Two of Europe's largest pay TV markets, the UK and Spain, exhibited some of the highest growth in the region in Q2 2015. The driving force was the same in both: IPTV.

In this report:

  • Summary: Europe resists cord-cutting but suffers pay TV slowdown, as satellite and IPTV players adapt to changing market
  • Slowest quarterly growth yet for European pay TV
  • IPTV drives (slower) growth, with satellite holding steady and cable continuing its decline
  • Sky's German and UK operations remain the strongest of the major satellite players
  • HDTV still has plenty of headroom for upsell growth
  • Declines in Italy and France as DTH struggles for growth
  • ARPU increases tough to come by, as operators target upsell opportunities
  • Churn reduction success for Sky, while France and Spain remain tough retention markets

List of tables and charts:

  • Europe: Pay TV subscribers
  • Europe: Pay TV subscribers Y-on-Y growth
  • Western Europe: Pay TV Q-on-Q growth
  • Eastern Europe: Pay TV Q-on-Q growth
  • Western Europe: Pay TV subscribers
  • Eastern Europe: Pay TV subscribers
  • Europe: Pay TV subscribers by platform
  • Europe: Net pay TV subscriber additions by platform
  • Pay TV subscribers, selected operators
  • Net quarterly pay TV subscriber additions, selected operators
  • Annual increase in HDTV subscribers (%)
  • HDTV subscribers, selected operators
  • HDTV as % total subscribers, selected operators
  • Pay TV quarterly revenues, selected operators
  • Pay TV revenues Q-on-Q change, selected operators
  • Pay TV ARPU Q-on-Q change (%), selected operators
  • Pay TV quarterly ARPU, selected operators
  • Net quarterly pay TV subscribers additions, selected operators
  • Quarterly churn rate (annualised)

Number of pages: 11

Number of charts and tables: 21

Ted Hall

Director – Research and Analysis, Service Providers & Platforms

Mr. Ted Hall, director of research and analysis at IHS Markit, evaluates new trends impacting the pay-TV business.

Martyn Hannant

Manager – Research and Analysis, Service Providers & Platforms

Mr. Martyn Hannant, a principal analyst and manager at IHS Markit, leads research on TV markets in Europe.

Share facebook Twitter Google Plus Linked In Add This Contact Us