Operators must innovate to monetise the mobile video boom

November 17, 2015  | Subscribers Only

Abel Nevarez Abel Nevarez Research Analyst II, Mobile & Telecoms, IHS Markit
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This report takes a detailed look into a number of video innovations spanning a number of operators in both emerging and mature markets. In addition, it will explore the use of various business models  from which operators have turned to sell mobile video as a value-added service,  and drive advertising and data revenues.

Highlights: 

  • Lessons for success: recommendations and highlights
  • Verizon's Go90 video service aims to drive data consumption and mobile ad revenues
  • South Africa's MTN differentiates with bundled data mobile video service
  • Vodacom innovates with new time-based billing video service and smart downloads in South Africa and smart
  • Technology innovation: operators look to LTE Broadcast, but most are still trials
  • T-Mobile shoots for user acquisition with zero-rated video service 

In this report

  • Mobile video traffic is exploding - but the operator's role can be unclear
  • OTT competition can drive indirect revenues
  • Operator-led services are rare
  • Widespread 4G penetration mean there are few technical challenges
  • There is no one size fits all model
  • Lessons for other operators

List of Tables and charts

  • World smartphone and 4G penetration forecast (%)
  • USA blended data traffic per user per month and mobile ARPU
  • UK blended data traffic per user per month and mobile ARPU
  • Verizon 4G LTE subscribers and penetration rate
  • Top  four US operator subscribers
  • MTN South Africa subscribers and ARPU 2010-2015
  • Vodacom South Africa subscribers and ARPU 2010-2015
  • NTT Docomo dmarket video subscribers
  • UULA video subscribers
  • T-Mobile subscriber net adds and ARPU
  • Other notable mobile video servcies

Number of Pages: 19

Number of Tables and Charts: 11

Abel Nevarez

Research Analyst II, Mobile & Telecoms, IHS Markit

Abel Nevarez, a research analyst at IHS Markit, covers mobile network infrastructure trends and activity.

Geography
Japan South Africa USA
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